Tom Dennis, ExperiPro
How’s Your Brand? Need Guidance?
Tom Dennis, April’s BizEnergize featured presenter can help you!
He’s a brand expert and digital marketing expert. He has helped companies from their logo & look to culture & office design to execute a growth plan.
We’re honored and excited to have Tom Dennis of Experipro as our BizEnergize Featured Presenter in April!
About Tom Dennis
Tom is VP of Brand Strategy at ExperiPro, a marketing insights and brand strategy firm. For 30 years, he has combined his passion for both marketing and sales to help companies craft their story, strengthen their culture, and engage with their target market. Active on social media, with a background in software, fine paper and printing, Tom brings a unique skill set to every client engagement.
Tom is serving his second term as President of the Dallas/Ft Worth Chapter of the American Marketing Association. In 2010 he helped transform the organization into one of the top chapters in the country and in 2012 he was recognized as the American Marketing Association’s “National Volunteer of the Year”.
Tom is an instructor at SMU where he teaches a class on Digital Branding and Engagement. He has served on the board of the West Dallas Chamber of Commerce and the Dallas Society of Visual Communications. In 2010, Tom co-found 1st Tuesday Connections, a Texas not-for-profit dedicated to providing educational programming for North Texas entrepreneurs. In 2014, the group became a part of the North Dallas Chamber of Commerce where he continues to serve on the guiding committee.
Saving the world one brand at a time, Tom is a frequent speaker on the importance of branding and company culture.
In his spare time, he is an avid roller coaster enthusiast and a collector of Chuck Taylor High-Tops.
Topics of Focus
- Define “Brand”
- The Role Brand plays in a Company’s Culture
- 4 Stages of Brand Development
- Crafting Your Organizational Drivers ‒ values/vision/mission
- Assessing Your Touch Points ‒ marketing, sales, internal, HR, associations, etc.
- Case Studies of Brand Management in Action